As Hyatt grows its presence in resorts and destination properties, leaders need unique sets of data to drive commercial strategy decisions. Cecil Hopper, Associate Vice President of Revenue Optimization and Feasibility for Hyatt’s resorts portfolio, starts his day viewing dashboards of the traditional metrics, but then likes to dive deeper and identify trends in “the sea of data that’s available to us.”
“What we find beneficial is the integration with spa, golf, and other programs and the willingness to look to new datasets and bring those in,” Hopper says. “It’s a whole sea of data that’s beneficial that otherwise we would have to go through reams of PDF reports and hard key that information into the systems.”
