Hotel Data Strategy: The First Step is Admitting There’s a Problem
To best understand where the hospitality industry stands in terms of its adoption of digital tools and cloud-based solutions, it’s important to step back and look quickly at the big picture. First, as far away as it seems, remember that the internet itself wasn’t a widely popular tool until about 20 years ago. But it […]
Making sense of Hospitality Big Data
How the industry molds the vast stores of data into useable content for customer outreach Many hospitality companies are using big data today to understand trends and obtain additional customers. In addition, many more hospitality companies want to comprehend the value of obtaining big data or correlating big data with data from their own systems. For […]
